Pastāsti draugiem par šo preci:
The Practice of Market Research Yvonne McGivern 4. izdevums
The Practice of Market Research
Yvonne McGivern
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
608 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 30. maijs |
| ISBN13 | 9780273773115 |
| Izdevēji | Pearson Education Limited |
| Lapas | 608 |
| Izmēri | 182 × 241 × 31 mm · 1,15 kg |
Vairāk no Yvonne McGivern
Vairāk no šīs sērijas
Vairāk no tā paša izdevēja
Skatīt visus Yvonne McGivern