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Marketing Management
Philip Kotler
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
1064 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 28. jūnijs |
| ISBN13 | 9780273743613 |
| Izdevēji | Pearson Education Limited |
| Lapas | 1064 |
| Izmēri | 211 × 279 × 43 mm · 2,30 kg |
| Valoda | Angļu |
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