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Advertising - Frameworks Series Frank Jefkins 4. izdevums
Advertising - Frameworks Series
Frank Jefkins
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
416 pages, glossary
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2000. gada 21. februāris |
| ISBN13 | 9780273634355 |
| Izdevēji | Pearson Education Limited |
| Lapas | 416 |
| Izmēri | 157 × 232 × 23 mm · 610 g |
| Valoda | Angļu |
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