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Getting Price Right: The Behavioral Economics of Profitable Pricing Dr. Gerald Smith
Getting Price Right: The Behavioral Economics of Profitable Pricing
Dr. Gerald Smith
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.
392 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2021. gada 12. oktobris |
| ISBN13 | 9780231190701 |
| Izdevēji | Columbia University Press |
| Lapas | 352 |
| Izmēri | 236 × 162 × 29 mm · 608 g |
| Valoda | Angļu |