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Luxury Online: Styles, Systems, Strategies Uche Okonkwo
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Luxury Online: Styles, Systems, Strategies
Uche Okonkwo
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
384 pages, 221 colour illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 26. februāris |
| Oriģinālā izdošanas datums | 2008 |
| ISBN13 | 9780230555365 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 360 |
| Izmēri | 241 × 164 × 27 mm · 830 g |
| Valoda | Angļu |
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