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Media, Organizations and Identity Lilie Chouliaraki
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Media, Organizations and Identity
Lilie Chouliaraki
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
232 pages, 5 figures, 4 black & white tables, 4 halftones
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 9. decembris |
| ISBN13 | 9780230515512 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 214 |
| Izmēri | 140 × 216 × 18 mm · 396 g |
| Redaktors | Morsing, M. |
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