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Places: Identity, Image and Reputation Simon Anholt
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Places: Identity, Image and Reputation
Simon Anholt
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
184 pages, 3 black & white tables, 1 figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 18. novembris |
| ISBN13 | 9780230239777 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 168 |
| Izmēri | 163 × 234 × 17 mm · 422 g |
| Valoda | Angļu |
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