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Image Makers: Advertising, Public Relations, and the Ethos of Advocacy Robert Jackall New edition
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Image Makers: Advertising, Public Relations, and the Ethos of Advocacy
Robert Jackall
This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.
334 pages, 14 halftones
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 15. septembris |
| ISBN13 | 9780226389172 |
| Izdevēji | The University of Chicago Press |
| Lapas | 341 |
| Izmēri | 223 × 144 × 21 mm · 458 g |
| Valoda | Angļu |