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CRM Handbook, The: A Business Guide to Customer Relationship Management - Addison-Wesley Information Technology Series Jill Dyche
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CRM Handbook, The: A Business Guide to Customer Relationship Management - Addison-Wesley Information Technology Series
Jill Dyche
A how-to guide to defining and implementing Customer Relationship Management. This book shows you: the various roles CRM plays in business; the range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond; the context of some of the popular CRM buzzwords; and more.
336 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2001. gada 9. augusts |
| ISBN13 | 9780201730623 |
| Izdevēji | Pearson Education (US) |
| Lapas | 336 |
| Izmēri | 187 × 234 × 19 mm · 592 g |
| Valoda | Angļu |
