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Essentials of Marketing
Paul Baines
Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis.
440 pages, 79 photos and 68 figures
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 8. februāris |
| Oriģinālā izdošanas datums | 2012 |
| ISBN13 | 9780199646500 |
| Izdevēji | Oxford University Press |
| Lapas | 440 |
| Izmēri | 190 × 246 × 18 mm · 834 g |
| Valoda | Angļu |
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