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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand Majken Schultz
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Majken Schultz
This text challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.
320 pages, numerous figures and tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2000. gada 17. augusts |
| ISBN13 | 9780198297796 |
| Izdevēji | Oxford University Press |
| Lapas | 320 |
| Izmēri | 159 × 232 × 19 mm · 490 g |
| Valoda | Angļu |
| Redaktors | Hatch, Mary Jo (Professor of Organization Theory, Professor of Organization Theory, Cranfield School of Management, UK) |
| Redaktors | Larsen, Mogens Holten (Managing Director of Bergsøe 4 A/S (a Danish communication consultancy specializing in integrated communications), Managing Director of Bergsøe 4 A/S (a Danish communication consultancy specializing in integrated communications)) |
| Redaktors | Schultz, Majken (Professor of Intercultural Communication and Management, Professor of Intercultural Communication and Management, Copenhagen Business School) |
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