Pastāsti draugiem par šo preci:
Marketing Management (4th Edition) Ravi Dhar 4. izdevums
Do you have a profile? Pierakstīties
Saņemiet paziņojumus par jauniem Ravi Dhar izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Marketing Management (4th Edition)
Ravi Dhar
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University?one of the world?s leading scholars in behavioral decision-making?as a new coauthor.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 30. augusts |
| ISBN13 | 9780136074892 |
| Izdevēji | Prentice Hall |
| Lapas | 528 |
| Izmēri | 218 × 23 × 273 mm · 1,22 kg |
| Valoda | Angļu |
