Pastāsti draugiem par šo preci:
Services Marketing: People, Technology, Strategy (7th Edition) Jochen Wirtz 7. izdevums
Do you have a profile? Pierakstīties
Saņemiet paziņojumus par jauniem Jochen Wirtz izdevumiem
Mūsu klienti saka:
Pievienot savam iMusic vēlmju sarakstam
Services Marketing: People, Technology, Strategy (7th Edition)
Jochen Wirtz
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2014. gada 12. decembris |
| ISBN13 | 9780134123905 |
| Izdevēji | Prentice Hall |
| Lapas | 648 |
| Izmēri | 28 × 216 × 277 mm · 1,61 kg |
| Valoda | Angļu |
