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Services Marketing: Integrating Customer Focus Across the Firm
Valarie Zeithaml
Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter.
672 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2017. gada 16. aprīlis |
| ISBN13 | 9780078112102 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 544 |
| Izmēri | 212 × 262 × 28 mm · 1,22 kg |
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