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Marketing Strategy: A Decision-Focused Approach Orville Walker 8. izdevums
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Marketing Strategy: A Decision-Focused Approach
Orville Walker
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.
384 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 16. marts |
| ISBN13 | 9780078028946 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 384 |
| Izmēri | 205 × 256 × 15 mm · 684 g |