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Principles and Practice of Marketing
David Jobber
Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.
960 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2016. gada 16. marts |
| ISBN13 | 9780077174149 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 960 |
| Izmēri | 262 × 199 × 34 mm · 1,54 kg |
| Valoda | Angļu |
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