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Principles of Services Marketing Adrian Palmer 3 Rev edition
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Principles of Services Marketing
Adrian Palmer
The third edition of this well-established text provides students with an introduction to marketing to the services sector. Due to the impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book.
360 pages, illustrations, bibliography. index, glossary
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2000. gada 1. decembris |
| ISBN13 | 9780077097486 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 360 |
| Izmēri | 150 × 220 × 10 mm · 1,12 kg |
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