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The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances Tony Lendrum 4 Rev edition
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The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances
Tony Lendrum
Guides in creating successful partnerships and alliances both within and across borders. This book features strategies coupled with case studies and examples. It argues that for businesses to grow and achieve competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation.
350 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 1. decembris |
| ISBN13 | 9780074713266 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 350 |
| Izmēri | 186 × 246 × 25 mm · 1,04 kg |
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