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Marketing Strategy: A Decision-Focused Approach Orville Walker 4. izdevums
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Marketing Strategy: A Decision-Focused Approach
Orville Walker
Packaged with a case book ("Strategic Marketing Management Cases", by Cravens ) or with a custom published case book. This title covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships.
384 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2002. gada 16. maijs |
| ISBN13 | 9780072553932 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 384 |
| Izmēri | 152 × 252 × 18 mm · 683 g |