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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification Rajat Paharia Ed edition
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Rajat Paharia
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
304 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 16. jūlijs |
| ISBN13 | 9780071813372 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 304 |
| Izmēri | 158 × 230 × 25 mm · 592 g |
| Valoda | Angļu |
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