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Winning the Profit Game: Smarter Pricing, Smarter Branding Robert G. Docters
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Winning the Profit Game: Smarter Pricing, Smarter Branding
Robert G. Docters
Gives you tools and techniques that can increase profits, in boom times and bust, using top-line strategies that optimize price, costs, customer behavior, and volumes. This book enables you to: use price as a language that speaks to your customers; develop an effective, integrated price and brand strategy; and optimize prices to increase revenues.
304 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2004. gada 2. janvāris |
| ISBN13 | 9780071434720 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 304 |
| Izmēri | 155 × 237 × 27 mm · 612 g |
| Valoda | Angļu |
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