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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers Gerald Michaelson Ed edition
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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
Gerald Michaelson
Presents marketing principles including organization of intelligence - know your market as well as you know yourself, and a secure position - occupy a position that cannot easily be taken by your opponent. This book also presents the principle of surprise - gain psychological dominance and deny the initiative to you opponent.
200 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 16. novembris |
| ISBN13 | 9780071427319 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 200 |
| Izmēri | 225 × 191 × 16 mm · 362 g |
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