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The Successful Marketing Plan
Roman Hiebing
Outlines methods for developing objectives, strategies, and tactics to create a marketing plan. This book explains how to: find the data you need to develop your plan, conduct a comprehensive situation analysis, set realistic sales objectives, and position your products through a branding program.
576 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 16. jūnijs |
| ISBN13 | 9780071395212 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 576 |
| Izmēri | 216 × 277 × 29 mm · 1,29 kg |
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