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Marketing Strategy: A Decision Focused Approach
Orville Walker
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
384 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 16. februāris |
| ISBN13 | 9780071263917 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 384 |
| Izmēri | 200 × 255 × 14 mm · 632 g |
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