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Marketing Strategy Orville Walker 5. izdevums
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Marketing Strategy
Orville Walker
Presents a paper-back text which can be used on its own or packaged with a case book. This book covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross and inter-functional relationships.
384 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 16. aprīlis |
| ISBN13 | 9780071116749 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 384 |
| Izmēri | 178 × 229 × 15 mm · 590 g |