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Essentials of Marketing Management
Greg Marshall
Covering topics such as Customer Relationship Management and Metrics, this book presents marketing management the way it is actually practiced in successful organisations.
416 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 16. augusts |
| ISBN13 | 9780071082020 |
| Izdevēji | McGraw-Hill Education - Europe |
| Lapas | 416 |
| Izmēri | 217 × 276 × 17 mm · 940 g |
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