Pastāsti draugiem par šo preci:
The End of Marketing as We Know it Sergio Zyman New edition
Do you have a profile? Pierakstīties
Saņemiet paziņojumus par jauniem Sergio Zyman izdevumiem
Pievienot savam iMusic vēlmju sarakstam
Pieejams arī kā:
The End of Marketing as We Know it
Sergio Zyman
Sergio Zyman launched New Coke - one of the best documented and most spectacular marketing failures. The return of Classic Coke produced the biggest one-year rise ever. Zyman reveals his own marketing philosophy of "neo-marketing".
272 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2000. gada 30. maijs |
| ISBN13 | 9780006531845 |
| Izdevēji | HarperCollins Publishers |
| Lapas | 272 |
| Izmēri | 150 × 220 × 10 mm · 545 g (Svars (aptuveni)) |