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![Cover for Marko Sarstedt · A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics (Hardcover Book) [3rd ed. 2019 edition] (2018)](https://imusic.b-cdn.net/images/item/original/067/9783662567067.jpg?marko-sarstedt-2018-a-concise-guide-to-market-research-the-process-data-and-methods-using-ibm-spss-statistics-springer-texts-in-business-and-economics-hardcover-book&class=scaled&v=1537113476)