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![Cover for John C. Mowen · The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior (Paperback Book) [Softcover reprint of hardcover 1st ed. 2000 edition] (2010)](https://imusic.b-cdn.net/images/item/original/918/9781441950918.jpg?john-c-mowen-2010-the-3m-model-of-motivation-and-personality-theory-and-empirical-applications-to-consumer-behavior-paperback-book&class=scaled&v=1449223663)
![Cover for John C. Mowen · The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior (Hardcover Book) [2000 edition] (1999)](https://imusic.b-cdn.net/images/item/original/431/9780792385431.jpg?john-c-mowen-1999-the-3m-model-of-motivation-and-personality-theory-and-empirical-applications-to-consumer-behavior-hardcover-book&class=scaled&v=1449223662)