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The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior John C. Mowen Softcover reprint of hardcover 1st ed. 2000 edition
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The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior
John C. Mowen
In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts.
333 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 3. decembris |
| ISBN13 | 9781441950918 |
| Izdevēji | Springer-Verlag New York Inc. |
| Lapas | 314 |
| Izmēri | 155 × 235 × 17 mm · 471 g |
| Valoda | Angļu |
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