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![Cover for Joeri Van Den Bergh · How Cool Brands Stay Hot: Branding to Generations Y and Z (Paperback Book) [3 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/172/9780749477172.jpg?joeri-van-den-bergh-2016-how-cool-brands-stay-hot-branding-to-generations-y-and-z-paperback-book&class=scaled&v=1481991811)