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![Cover for Gordon R. Foxall · The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation (Paperback Book) [2021 edition] (2022)](https://imusic.b-cdn.net/images/item/original/087/9783030861087.jpg?gordon-r-foxall-2022-the-theory-of-the-marketing-firm-responding-to-the-imperatives-of-consumer-orientation-paperback-book&class=scaled&v=1694640043)
![Cover for Gordon R. Foxall · The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation (Hardcover Book) [2022 edition] (2021)](https://imusic.b-cdn.net/images/item/original/056/9783030861056.jpg?gordon-r-foxall-2021-the-theory-of-the-marketing-firm-responding-to-the-imperatives-of-consumer-orientation-hardcover-book&class=scaled&v=1683325155)
![Cover for Gordon R. Foxall · Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency (Paperback Book) [1st ed. 2016 edition] (2018)](https://imusic.b-cdn.net/images/item/original/001/9781349699001.jpg?gordon-r-foxall-2018-perspectives-on-consumer-choice-from-behavior-to-action-from-action-to-agency-paperback-book&class=scaled&v=1595936716)
![Cover for Gordon R. Foxall · Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency (Hardcover Book) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/196/9781137501196.jpg?gordon-r-foxall-2016-perspectives-on-consumer-choice-from-behavior-to-action-from-action-to-agency-hardcover-book&class=scaled&v=1611637563)
