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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency Gordon R. Foxall 1st ed. 2016 edition
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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Gordon R. Foxall
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
332 pages, 27 black & white illustrations, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 21. oktobris |
| ISBN13 | 9781137501196 |
| Izdevēji | Palgrave Macmillan |
| Lapas | 326 |
| Izmēri | 157 × 219 × 24 mm · 536 g |
| Valoda | Angļu |
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