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![Cover for Gerald Michaelson · Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships (Paperback Book) [Ed edition] (2003)](https://imusic.b-cdn.net/images/item/original/302/9780071427302.jpg?gerald-michaelson-2003-sun-tzu-strategies-for-selling-how-to-use-the-art-of-war-to-build-lifelong-customer-relationships-paperback-book&class=scaled&v=1610270142)
![Cover for Gerald Michaelson · Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers (Paperback Book) [Ed edition] (2003)](https://imusic.b-cdn.net/images/item/original/319/9780071427319.jpg?gerald-michaelson-2003-sun-tzu-strategies-for-marketing-12-essential-principles-for-winning-the-war-for-customers-paperback-book&class=scaled&v=1614708357)