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![Cover for Alexander Plum · Interne Markenfuhrung: Verankerung der Markenidentitat im Mitarbeiterverhalten (Paperback Book) [German edition] (2005)](https://imusic.b-cdn.net/images/item/original/526/9783838685526.jpg?alexander-plum-2005-interne-markenfuhrung-verankerung-der-markenidentitat-im-mitarbeiterverhalten-paperback-book&class=scaled&v=1492956991)