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Tofu Tiger: The Marketing Plan
David Waller
Shows how to write a marketing plan in an interactive and electronic format. This CD-ROM contains instructions required to develop a plan, and software to allows students write a plan directly onto a word file. It also contains instructions on presenting a marketing plan; 3 case studies and links to marketing organisations world wide.
| Mediji | Spēle CD-ROM |
| Disku skaits | 1 |
| Izlaists | 2003. gada 30. oktobris |
| ISBN13 | 9780074713891 |
| Izdevniecība | McGraw-Hill Education |
| Izmēri | 125 × 140 × 10 mm · 150 g (Svars (aptuveni)) |
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