Russell H Granger

Roots of Successful Selling Russell H Granger

You can try all the magic solutions and fashionable formulas but nothing builds up strength and speeds momentum like the fundamentals: Roots of Successful Selling is like the pilates of sales training, the core of selling success. Salespeople are indeed like athletes. And when they hit a slump, need an edge, or want to trade up to the majors they'd be well-served to do exactly what athletes do: Get back to the basics. It's astounding how often in over 35 years training in the trenches for many of the world's top selling organizations author Russ Granger encountered exactly that phenomenon: It wasn't special skills, tricks or techniques that catapulted underperforming teams to market victory, but filling primary gaps which had crept in to otherwise solid players. Using simple, practical, just-what-works guidelines Granger's friendly, accessible style makes the book more reference manual for field action than armchair insights for study. It's loaded with tactics so you'll be loaded for bear. If you're new to sales and selling this book is a veritable bible of consultative selling best practices; an absolute essential. If you're a seasoned pro it's a critical reboot for spectacular new growth.