William T Batten

Selling Transformation William T Batten

Selling is hard when your job is persuasion
Talk about a rude awakening:
I assumed that, thanks to my background in hypnotherapy, digital marketing would be easy.
After all, I worked with clients to overcome their biggest challenges. I persuaded them to see themselves differently. Persuading them to sign up should be no challenge.
So I created my website, my sales pages, my offers, and...
Crickets.
Then I learned I wasn't alone. Most coaches, hypnotherapists, trainers and consultants struggle with this at some stage.
It turns out that digital marketing is a whole new game, with its own rules.
And digital marketing for your industry is different again.
Selling a service isn't like selling a toaster.
And selling coaching, hypnotherapy, training and consultancy isn't like selling dog walking.
When you have the power to transform someone's life or business - or both - it takes a special touch.
How do you offer your readers something so intangible?
How do you cut through the noise of everyone promising the same?
That's why I committed myself to learning from the best marketers I could find, distilling their hard-won wisdom into a system that works for folks like us.
Something accessible to anyone, no matter how little marketing experience you have.
So if you're sick of stumbling in the dark and want to serve even more people, open this up and have a read.