Kyrylo Yevglyevskyy

Marketing for CEOs Kyrylo Yevglyevskyy

Marketing for CEOs is a definitive guide to gaining a high-level understanding of the marketing activities that take place in most service and product companies. The book gives readers a clear step-by-step plan to build a stable customer acquisition and retention strategy based on four main approaches: inbound, outbound, referral, and networking.


Unlike other marketing books, this book is specifically meant to bring clarity to CEOs and C-level teams about what goes on in sales, marketing, and account management processes. The book is written by a marketing practitioner who knows from personal experience what kinds of misunderstandings could affect the connection between the C-level and workforce of customer-related departments. It's not only about KPIs - it's mostly about organizing your sales and marketing and being satisfied receiving those KPI reports.

In Marketing for CEOs, you will find:

How to build inbound, outbound, referral, and networkingWhy you need mission, vision, and values, and how to craft themA step-by-step plan with examples on how to build or tweak your marketing strategyThe exact explanation of how decision/sales/marketing funnels workWhy you need to know your customer acquisition cost (CAC) and lifetime value (LTV) How to define what kind of content your prospects need at every stage of the decision processHow to avoid miscommunication with the sales and marketing managers