Mark Vandeneijnde

The BEING Entrepreneur Mark Vandeneijnde

The idea to write this book has been there for many years now. Quite early on, I knew that the entrepreneurial journey I was on, was different than most. My inner voice was nudging me in a certain direction but there wasn't an explicit need in the marketplace for what I had to offer, which of course goes against typical best practices when it comes to launching a new venture. Traditionally, entrepreneurs start with identifying an opportunity in the market and then apply their unique skill sets or experiences to create innovative solutions that appeal to their target group. Many books have been written to support this kind of entrepreneurship and I'm sure this approach will continue to fuel great progress in the future. However, there are not many resources or best practices for people like myself who choose to walk the inner path of entrepreneurship. I learned early on that applying typical business building principles would not work for the adventure I had committed to. I also realized that the lessons I was learning (sometimes the hard way) were not just unique to my experience, they seemed to also resonate with other like-minded entrepreneurs. This is when I decided that, one day, when all the dots had connected, I would write a book and tell the story of the Being Entrepreneur.