Pastāsti draugiem par šo preci:
Does Having More Options Make Consumers Happy? Izey Victoria Odiase
Does Having More Options Make Consumers Happy?
Izey Victoria Odiase
This book is about two varying perspectives on the effectiveness and value of increased consumer choices. According to Malcolm Gladwell, more choices increases consumer happiness and satisfaction, but Barry Schwartz disagrees. We will analyze both perspectives and discuss the role of marketing professionals.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 12. augusts |
| ISBN13 | 9798674617068 |
| Lapas | 28 |
| Izmēri | 152 × 229 × 2 mm · 54 g |
| Valoda | Angļu |
Vairāk no Izey Victoria Odiase
Rādīt visuSkatīt visus Izey Victoria Odiase ( piem., Paperback Book )