Brian Basilico

Toilet Paper Math Brian Basilico

IF YOU ARE SELLING BUSINESS-TO-BUSINESS THIS BOOK IS FOR YOU!Business-to-business marketing is completly different than consumer basedmarketing. Relationships need to be established, nurtured, maintained, andmatured. It takes longer to engage because profits and jobs are on the line. TOILET PAPER MATH is a metaphor about how companies try to packagemarketing in a way that makes you think you are getting more than youare paying for. It can be presented in a way that can make your ROI looksuccessful on paper, but masks the truth with actual sales. This book explores what you need to know about really becoming successfulwith online marketing and how it can provide measureable results. Theend goal should always be measured by bigger and better sales. This bookexplains the 'WHY' and builds on proven Relationship Marketing tools andtechniques outlined in the 'How-To' book "THE BACON SYSTEM"."In Toilet Paper Math, Brian identifies a slew of B2B marketing challenges. Oddsare, you will find some of them disappointingly familiar, but not to worry. Theauthor then applies a masterful use of metaphors and storytelling to teach you aspecific and detailed process that will chart the course for your company to thrivein its space. I recommend that your entire leadership team reads this book for aneye-opening discovery of your organization's greatest potential within its market."- - Marla Tabaka - The Entrepreneur's Success Coach & Inc.com. Author