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Culture and the 21st Century Consumer Iris Luanne de la Calzada
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Paredzamā piegāde . gada 28. okt. - . gada 11. nov.
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Culture and the 21st Century Consumer
Iris Luanne de la Calzada
The most pervasive and broadest environmental factor of consumer behavior is culture. In the 21st century, globalization of trade and business, although not entirely new concepts, have become increasingly diverse and dynamic in form and interactions. Understanding the myriad of variables that are responsible for this cultural interplay is, therefore, an important consideration for future business leaders both in the local and international trading markets
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2020. gada 11. jūlijs |
| ISBN13 | 9798665077130 |
| Lapas | 34 |
| Izmēri | 152 × 229 × 2 mm · 63 g |
| Valoda | Angļu |
