Mirko Petrelli

Luxury@Asia Mirko Petrelli

This book came directly from my experience living and working in Asia. I lived for several years in Hong Kong and Singapore, working with and advising luxury brand; I have traveled around Asia and experienced the different cultures, values, and management practices that this fantastic continent offer. The purpose of the book is to give opinions on how a company can improve its performance in Asia. It's not a management book, butIf you are looking for a sincere summary of experiences and views oN how to manage a Luxury company in Asia, I think you may have fun reading it, and I am sure you will find something useful in it.