Marcilio Angelo Silva

The Curious Case of a Man United F.C.'s Fan Marcilio Angelo Silva

This book is derived from a research done in the Northeast region of England. The main goal was to investigate why football fans are so loyal to the teams they support. More specifically, in the present case study, a very peculiar Man United F. C.'s fan was interviewed in order to understand his reasons to be very much loyal to his team for more than 47 years, since the preferred sport modality followed and watched by his father, for example, was Rugby and not Football. More than a research, the case study here shown is a very exciting example of the little explored domain of sports fans. It brings up quite surprising information and reveals specific aspects related to the theme of loyalty. From the marketing perspective, it is a modest but solid contribution to a better understanding of how to develop more precise marketing approaches to this specific customers' segment and how to be more understanding about sports fans' needs. Hopefully you will also have fun reading it all. Maybe not as much as when you attend a Football match, but certainly very close it!