Sir Thorney

Those Who Shout Loudest Sir Thorney

Advertising dictates where money is spent, which public figures we follow, and decides what news stories generate media companies the most revenue. Many see this as a scary change in society that is leading us down a road towards dystopia. In actuality, advertising allows the voiceless to be heard, helps us learn about revolutionary new technologies quicker and creates a more level playing field for all, allowing small brands to stand toe-to-toe with companies worth billions. In this book, Those Who Shout Loudest, we explore brands (personal brands, businesses, and organisations) who have utilised these tools to maximise their growth and reach.