Robert Raymond

Thriving in Salon Ownership Robert Raymond

Niki teaches all the things they don't teach you about salon ownership in Thriving in Salon Ownership. The story of Day Lily Salon and Spa and the Cicak family's struggles through establishment, a fire and Covid 19 almost seem unimaginable. She tells of all the blood, sweat, tears and hair splinters it takes to run a successful small business in today's world. She even shares what being able to write in real time while going through the Covid 19 closures meant and how to pivot your business during a crisis. But Niki will be the first to tell you that their family used humor and good old-fashioned grit to figure it out!As an expert in the beauty industry, Niki shares the lessons she has learned in her 20+ year career in the beauty industry. Her knowledge, experience and a side of sass makes this a great read even if you are not in the beauty industry and want to learn more about building any kind of small business. Her fundamental belief that you are not in competition but in community make for some great lessons no matter your background. The basic fundamentals she shares are great for a variety of industries. And if nothing else, you'll laugh a lot and gain some great insight to the dynamic of the Day Lily Divas!