Naomi Lantzman

Service Designer's Handbook - The Apprentice Naomi Lantzman

Until now, there has been no "how-to" book for practicing service design, a step-by-step guide for building and improving services. The Apprentice is a reference guide, chock full of models, tools, techniques and case studies so service designers can take their designs to a whole new, professional level. The Apprentice presents the foundation of service design, clearly defining the practice from others, along with models for generating and evaluating service ideas, how to determine ideal service users and techniques for converting them into loyalists This is Steven J. Slater's second book on Service Design, who for 25 years has been building global services for clients, which combined have earned more than $2 billion in traceable revenues. The Apprentice is published by the International Service Design Institute, a servicer design professional development organization.