Fernando Pasquin

On (Business) War Fernando Pasquin

Businessmen know that current market environment is a brutal and ruthless battlefield of competing companies, and support decision tools to achieve success are always very limited and difficult to obtain. This book covers that need, offering from the current military tactics and procedures point of view (Planning, Attack & Defense) a practical military handbook to apply Army procedures to daily company battles to survive, maintain and increase their market share. And these procedures are not exposed from a Theoretical perspective, but showing real examples of companies that applied those teachings, and succeeded; and along with others that didn't do....., and failed. If you want to learn how armies win wars and how they defend themselves from attacks of competitors, in this book you will learn the notions of war, and its application to business battles in current market.