Shanae Starnes

Powerful Business Principles for the Beauty CEO Shanae Starnes

This book serves as leverage for any beauty professional just starting out or a veteran in the industry. The stories of resilience, persistence, strategies, losses, wins and lastly principles that a textbook can not teach you will greatly impact you and propel you into your next level. Mindset is what will set you apart and provide the mental agility needed for this industry. Your ability to understand money is a strategy every business owner needs to master. Mentorship and coaching are components that will sustain you in this trendy yet, rewarding industry. And lastly, experience is a great teacher but, the road of hard lessons does not have to be traveled. The power to win requires you to refuse to set yourself up for failure. Setting unrealistically high expectations is strategically not the best plan. This book will help you navigate the sometimes tumultuous waters of the beauty business.